Origin Story
The category
that needed to exist
Not to compete.
To replace.
The Gap
What was missing
Between heritage and hype.
Between spice and sophistication.
Between ritual and rebellion.
A new lane needed to exist.
Premium quality. Cultural roots. Modern identity.
"We didn't create Freshozz
to join the beverage market.
We created it to shift it."
Principles
What we believe
Intentional Choices
Every decision costs more. Every decision creates better. We don't optimize for scale. We optimize for taste.
Cultural Respect
Indian flavours deserve premium treatment. Not nostalgia. Not shortcuts. Real ingredients interpreted with precision.
Category Creation
The market had colas and masala drinks. It didn't have both. We're not filling a niche. We're creating one.
The Outcome
What you're about to taste
A premium flavoured soda
that didn't exist before.
Not better than the competition.
Different from the category.
Taste the Threshold